Amsterdam-based Tony’s Chocolonely brings mission of 100 percent slave free chocolate to Portland
Tony’s Chocolonely chocolate available for purchase for the first time in U.S.
Portland, Ore. (Sept. 22, 2015) – Tony’s Chocolonely, a B-corp certified chocolatemaker that grew to be the largest Dutch chocolate company in less than 10 years, brings its strikingly colorful chocolate bars to store shelves in Portland, Ore. this fall. This marks the first U.S. market for the company, with a selection of its chunky signature bars and new exclusive Hello PDX bar available at local retailers, including New Seasons Market.
“‘Portland is known to have a community that is mindful of social issues, and people value ethically produced – and high quality – products,” says Tony’s Chocolonely’s U.S. sales manager Peter Zandee. “We also feel a Portland – Amsterdam connection in many things; in the progressive thinking and open mindedness of people, and even the love for bicycles. We trust that our products will be just as successful here as in Amsterdam.”
The company’s chunky six-ounce bars are unequally divided to illustrate the inequality in the chocolate industry. Right now, slaves are working on cocoa farms in West Africa, many of them children. According to recent study by Tulane University, over two million children were found in hazardous working conditions in the cocoa production industry in Ghana and the Ivory Coast. Tony’s Chocolonely exists to change that with a mission to change the industry by making 100 percent slave free the norm in chocolate. A big next step on Tony’s Chocolonely’s global roadmap is marked by the U.S. launch in Portland.
“We lead by example and show the world it’s possible to be commercially successful without exploitation and slavery,” says Tony’s Chocolonely chief chocolate officer Henk Jan Beltman. “The U.S. chocolate market is the home market of big chocolate companies. Our role is to inspire others to take responsibility.”
Tony’s Chocolonely was founded in 2005 by Dutch journalist Teun van de Keuken (‘Tony’) when he discovered the world’s largest chocolate companies were buying cocoa from plantations that used child slavery. After learning this, Teun ate 12 chocolate bars and turned himself in to the police for fencing. As a ‘chocolate criminal,’ he purchased an illegally manufactured product. When the trial didn’t result in his conviction, he decided to start a chocolate company, Tony’s Chocolonely.
Through direct, long-term relationships with cocoa farmers and other supply chain partners, Tony’s Chocolonely has created a completely transparent and traceable bean-to-bar process. It agrees on better prices for the farmers and trains them to increase productivity on their farms. Furthermore, one percent of Tony’s Chocolonely net revenue is donated to its Chocolonely Foundation, supporting projects to eradicate slavery in the cocoa chain.
Tony’s Chocolonely’s six-ounce chocolate bars are available on retail shelves and online at tonyschocolonely.com/en. Current selections include:
- Milk (32 percent cocoa)
- Milk Caramel Sea Salt (32 percent cocoa)
- Dark (70 percent cocoa)
- Dark Almond Sea Salt (51 percent cocoa)
- Dark Coffee Crunch (51 percent cocoa)
- Dark Pecan Coconut ((51 percent cocoa)
Additionally Tony’s Chocolonely is introducing itself to Portlanders with a limited edition ‘Hello PDX’ bar with its signature dark chocolate (51 percent cocoa) and the famed windmill cookies of the Netherlands. Manufacturer’s suggested retail price for all bars is $4.99. Tony’s Chocolonely hopes Portlanders will share its chocolate and its story helping to make 100 percent slave free the norm in chocolate.
About Tony’s Chocolonely
Tony’s Chocolonely is an Amsterdam based chocolate company committed to bringing an end to slavery in the chocolate industry. When journalist Teun van Keuken (“Tony”) discovered the world’s largest chocolate companies were buying chocolate from cocoa plantations that used child slavery, he turned himself into the police as a “chocolate criminal” who purchased an illegally manufactured product. Tony’s Chocolonely has since dedicated its efforts to educating people about the inequality in the chocolate industry, as well as creating its own chocolate bar as an example of the reality of slave free chocolate. Employing an industry scalable process, Tony’s works with the world’s largest chocolate manufacturer, Barry Callebaut, to create traceable bean-to-bar offerings. As part of the company’s bean-to-bar concept, Tony’s has built direct, long-term relationships with the farmers who grow its cocoa to solve the underlying causes of modern slavery. As the company continues in its mission to create change, it recently expanded to the US. For more information, please visit: http://www.tonyschocolonely.com/.