There’s so much to consider before you even get near a store shelf or restaurant kitchen. In two live online sessions, we’re going to give you the tools you need to succeed. We’ll help you pin down key topics like pricing, selling, understanding the specialty food consumer, trade promotions, and more!
The Basics program is designed for those who are looking for a primer on the industry, new team members, or anyone hoping to kick it up in our changing marketplace.
Added Special Access
For the first time, attendees of The Basics program get an exclusive look at Specialty Food LIVE!™, SFA’s premier digital marketplace, running May 10-14. You’ll go on a backstage tour with SFA VP Leo Squatrito, who will share best practices for exhibiting at a digital show. That’s something you want to know!
As a Basics graduate, you can join an exclusive group in our Community Hub where you can ask questions and continue the conversation as you grow your business.
* SFA members – $99 (additional discount for new SFA members – email us for details!)