Salt & Straw debuts new single-serve packaging that takes flight in the First Class cabin on select Alaska Airlines flights starting June 16
PORTLAND, Ore. (June 14, 2018) – Salt & Straw Ice Cream, the family-run ice cream company known for its taste-provoking flavors is partnering with Seattle-based Alaska Airlines to bring their ice creams to the skies. Beginning on Saturday, June 16, Salt & Straw will introduce their new single serve packaging as part of the newly launched First Class lunch and dinner service on Alaska Airlines flights between the West Coast and East Coast, as well as flights to Hawaii. After learning how flying can dramatically alter your taste, Head Ice Cream Maker Tyler Malek hand selected the best flavors to enjoy at 35,000 feet. Initial offerings will include the classic favorite Sea Salt with Caramel Ribbons, made with Fleur de Sel from The Meadow, and the zingy Meyer Lemon Custard with Blueberries. Additional flavors are set to take flight throughout the summer to keep passengers looking forward to the next scoop. These two hometown Pacific Northwest companies with roots up and down the West Coast are thrilled to partner to create a magical experience at 35,000 feet.
“Salt & Straw brings together unique flavor profiles that complements our new, fresh and local First Class menu,” said Brett Catlin, managing director of guest products at Alaska Airlines. “Companies like Salt & Straw really bring to life the West Coast vibe and premium experience we aim to deliver for our guests.”
“I really admire Alaska Airlines and all they’ve done to revolutionize the flying experience over the past several years,” says Salt & Straw CEO and co-founder Kim Malek. “I’m so proud to have our ice cream on board adding a little extra smile and wonderment to the people’s flights.”
Founded in 2011 by cousins Kim and Tyler Malek in Portland, Ore., Salt & Straw has scoop shops in Portland, Los Angeles, San Diego, San Francisco and Seattle, as well as a soft serve dessert bar, the Wiz Bang Bar, in Portland. Each of head ice cream maker Tyler Malek’s inspired flavors is handmade in small batches using the best local, organic and sustainable ingredients, and showcase his passion for cultivating genuine partnerships with local farmers and artisans. Salt & Straw Ice Creams are available for nationwide shipping at https://saltandstraw.com/shop/
, including the Choose Your Own 5 Pack and the Seasonal Pints Club, a monthly delivery of Salt & Straw’s newest flavors delivered straight to your door.