SALT & STRAW LAUNCHES WORLD’S FIRST CULINARY PERFUME ON NATIONAL ICE CREAM DAY.
Celebrate National Ice Cream Day on Sunday, July 17th with a free spritz of their 100% edible and wearable culinary perfume designed to elevate and enhance your ice cream experience.7
PORTLAND, Ore. (July 8, 2022) – Salt & Straw Ice Cream is launching the world’s first ever culinary perfume with a free spritz for every customer on National Ice Cream Day, Sunday, July 17th. Research suggests that up to 80% of flavor is based on smell, but surprisingly, ice cream has no scent – the ingredients within might be fragrant but, at such low temperatures, the chemicals that would normally make our olfactory sensors sing are essentially frozen in ice. As the ice cream melts on our tongue, these flavors are released, creating the magical tastes Salt & Straw has become famous for. With this in mind, Salt & Straw set out to create an ice cream topper to fill in that key missing sense to the ice cream eating experience: smell.
As a Portland-founded company, Salt & Straw partnered with a top craft perfumer also from Portland, Oregon, Imaginary Authors, to create Culinary Perfume – an edible fragrance that doesn’t change the flavor of your ice cream, but instead enhances your ice cream experience. The two have worked together previously to create the gourmet, top-selling fragrance, Whiff of Waffle Cone, and were thrilled to join forces again to craft this multidimensional and sophisticated product that is both edible AND wearable. All three flavors are thoughtful, nuanced, and crafted with 100% edible ingredients so that for the first time ever, you can imbue your ice cream with scent. With three edible fragrance toppings and countless ice cream flavors, the possibilities of combinations are endless.
A Cloud of Cocoa
Like stepping into the back kitchen of your favorite old-world bakery. Rich and robust, combining a luxurious smoky warmth with malty cocoa.
A Plume of Blooms
Playful, yet enchantingly alluring. Honeysuckle and jasmine intertwine, evoking a euphoric spell of untamed blossoms in late spring.
Wild Country Garden
A Swoon of Citrus
A bright invitation to sun-soaked days. Both intense and subtle, energizingly juicy, tart citrus is balanced by an herbal nuance.
Key Lime Pie
Italian Lemon Grove
All Culinary Perfumes are available as a spritz topping at all Salt & Straw shops, and for local delivery for full-size individual bottles or a flight of all three flavors. They are also available for nationwide shipping at Saltandstraw.com. A topping (in-shop only) is $.50, a 65 ml bottle is $65, and a flight of three all three flavors in 10ml bottles is $48. Prices do not include shipping for online orders.
ABOUT SALT & STRAW ICE CREAM
Salt & Straw Ice Cream is a Portland-based, family-run ice cream company that was founded in 2011 by cousins Kim & Tyler Malek. Salt & Straw makes unbelievably delicious ice creams that tell the narrative of artisans, meaningful food movements and important social causes. The company creates a unique menu that changes every four weeks, makes ice cream by hand in small batches and designs a generous store experience that’s personalized and welcoming. The debut Salt & Straw Cookbook was released in April 2019, published by Clarkson Potter. Salt & Straw presently has three scoop shops in Portland, one in Lake Oswego and one in Eugene, with a new scoop shop coming to Beaverton in summer 2022. Pint packs are available for online purchase, and can be shipped anywhere in the United States as well as through the Salt & Straw Pints Club.