Hotel Vetran Lands GM Position at Portland’s White House
(Luxury Hotel Manager To Oversee Staff, Marketing, Guest Experience and Onsite Events)
Paula Bloemendaal, a hotel industry veteran with more than 20 years of experience in the luxury sector, has been appointed general manager of Portland’s White House, a historic bed & breakfast situated in a 1911 Colonial Revival mansion, announced owner Frank Groff. In that capacity, she will be responsible for overseeing the staff, enhancing the guest experience, organizing special events on the property and marketing the historic B&B in the community and on social media.
Most of Bloemendaal’s career has been with Hilton Hotel’s luxury properties, most recently at the trendy upscale Checkers Hotel in downtown Los Angeles. Prior to that, she served at Hilton Worldwide in McLean, Virginia where she was involved in introducing its Canopy by Hilton concept and overseeing brand management of its Waldorf Astoria Hotels & Resorts including those in the Asia Pacific territory. Earlier in her career, she worked in various capacities for Marriott International.
“We are delighted to welcome aboard Paula whose vast experience in the luxury market will, no doubt, be a tremendous asset as we continue to grow our brand,” said Groff, who purchased the property one year ago with his partner, David Krause, and recently finished a $1 million renovation.
Added Krause, “In addition to her extensive background in the hospitality industry, Paula exudes a warmth and vibrancy that I’m confident our guests will appreciate.”
Situated in the northeast neighborhood of Irvington, Portland’s White House underwent a complete renovation designed to bring the property back to its former glory. The main house features 6 bedrooms each with an ensuite bath while the carriage house offers three additional bedrooms with adjoining bathrooms. The main level has a grand foyer distinguished by a hand-painted mural and sweeping staircase that leads to the upstairs bedrooms. Also on the main floor is a living room with grand piano, a game room, commercial kitchen, private office and the dining room where breakfast is prepared each morning by Executive Chef John Paulk.
Downstairs is an 85-seat ballroom that is an ideal space for wedding rehearsals/receptions, family reunions, corporate meetings, holiday parties other events. Chef Paulk has earned a stellar reputation among Portland’s best known residents with a client list that includes Nike founder Phil Knight, former Microsoft CEO Steve Ballmer, world-renowned anthropologist Jane Goodall, U.S. Senator Ron Wyden, Pink Martini founder Thomas Lauderdale and many others.
Portland’s White House was built for Oregon timber baron Robert Lytle who spared no expense in its construction. He made it fireproof with metal lath and plaster and tile roofs then carefully installed the very finest materials, including Povey Bros. stained glass, known as “The Tiffany of the Northwest.”
For more information about catering or staying at Portland’s White House, visit portlandswhitehouse.com or call (503) 287-7131. It is located at 1914 NE 22nd Avenue, Portland, OR 97212.