New communication tool connects with broader hospitality industry audience
[January 24, 2017 – Wilsonville, OR] – Oregon Restaurant & Lodging Association (ORLA) announced the launch of its Boiled Down podcast series. The new channel of communication is another avenue for members of the hospitality industry to discuss opportunities, business challenges, and share successes in a more engaging way.
Boiled Down is an extension of ORLA’s mission to advocate, communicate, and educate Oregon’s foodservice and lodging industries. Host, Greg Astley, ORLA’s Director of Government Affairs, brings industry leaders, policy makers, and business experts to the table for monthly conversations on issues that matter to the industry. Each monthly episode condenses valuable information and intelligence with a brief advocacy update, followed by an interview.
“We’ve headed into a multi-dimensional approach to our communications where we can add to our existing channels and share a more authentic voice by bringing in members of the industry,” says Lori Little, ORLA’s Director of Communications. “The podcast allows us to tap into larger audiences with an appetite for hospitality industry intelligence.”
To date, Boiled Down features two episodes:
- New Administration
with Rich Meneghello, Attorney at Law, Fisher & Phillips LLP
- The Gratuity-Free Restaurant
with Andy Fortgang, Le Pigeon and Little Bird Bistro, and Scott Dolich, Park Kitchen
Future Boiled Down episodes will address legislative issues as well as topics that the association helps advance like industry training and workforce development. Sysco Portland has partnered with ORLA to sponsor the inaugural three podcasts.
The Oregon Restaurant & Lodging Association is the leading business association for the foodservice and lodging industry in Oregon, which is comprised of over 9,000 foodservice locations and 2,200 lodging establishments with a workforce of 164,800, and a total economic impact of $8 billion – making it the cornerstone of the economy, career opportunities and community involvement. The association works to advocate, protect, train and