New Deal Distillery to Release Small Batch Whiskey Series in 2020
For Immediate ReleaseMedia Contact:
Jill Wait, New Deal Distillery
503-234-2513 [email protected]
August 26th, 2020
New Deal Distillery to Release Small Batch Malt Whiskey Series This Fall After a year like this, three whiskeys are better than one
Portland, OR: While it seems like there might not be enough whiskey in the world to ease the pain of 2020, New Deal Distillery is certainly doing their part to try. This fall, the Southeast Portland distillery will release a series of 5-year malt whiskeys, debuting a new offering in September, October, and November. Each small batch selection explores a different combination of traditional and experimental grains, giving each whiskey in the trio a unique profile. For those who are interested in discussing all three, a virtual tasting with the distiller is in the works.
New Deal owner and distiller Tom Burkleaux says, “American malt whiskey is a category largely ignored by the big Kentucky distilleries. It’s been the craft distillers who have explored the American expression of malt whiskey. We had fun experimenting with some uncommon mash bills and thought it would be fun to release these as a series. We like to put out something special around the holidays and this year definitely calls for more whiskey.”
This spirit of exploration and innovation led to the formation of the American Single Malt Whiskey Commission (ASMWC) in 2016. American Single Malt Whiskey is an emerging category so new that it is yet to have an official Standard of Identity. The purpose of the ASMWC is to define and protect the basic tenets of this category, illustrating what it has in common with other regions as well as what distinguishes it as a uniquely American spirit. New Deal’s October Small Batch Release is their contribution to this emerging category, meeting the strict credentials of an American Single Malt whiskey as proposed by the ASMWC.
Tastings and tours are on hold due to Covid-19, but the New Deal Bottle Shop is open for business. Orders can be placed online for Curbside Pickup seven days a week. For Local Delivery in the Portland Metro area and Oregon-wide shipping, New Deal has partnered with @ Your Door–a hyper local delivery service that uses 100% of the delivery fee to create jobs for workers displaced during Covid-19. Brought to you by the owners of Botanist Bar, @ Your Door delivers local beer, wine, spirits, mixers, and more without the high-commission fees of national delivery services. Visit them at https://atyourdoor.co/
New Deal Distillery has been proudly crafting small-batch, award-winning spirits in Portland’s Southeast Industrial District since 2004. All of our spirits are made with natural, organic, and locally sourced ingredients whenever possible. Find us at our distillery and bottle shop at 900 SE Salmon Street, online at www.newdealdistillery.com, or in liquor stores and cocktail lounges near and far.