Vitality Bowls Superfood Café to Lead Multnomah County’s Health and Wellness Movement through Expansion in Portland
PORTLAND, Ore. – What started with a family’s pursuit to find healthy, safe alternatives for their child with severe food allergies has turned into a national phenomenon that conquers America’s nutrition quest.
The vision of Roy and Tara Gilad, husband, wife and triumphant entrepreneurs several times over, Vitality Bowls has become a sensation that is quickly on a course for coast-to-coast café franchise expansion.
“The demand for health and wellness offerings is rapidly increasing and now is the perfect time for Vitality Bowls to grow in Portland,” said Roy, brand co-founder and CEO. “As we approach our 10-year anniversary as a brand in 2021, we can take a step back and look at how much we have accomplished since we began franchising. Vitality Bowls has become much more than just a superfood café – it’s a part of America’s fitness and nutritional movement. Being able to share this way of life with the Portland community is an exciting honor.”
Vitality Bowls has redefined the health-food restaurant category through its unique café vibe, the extraordinary taste profile of its product line and the nutritional values of each and every menu item. The concept has garnered a fan following that has now catapulted it into an aggressive growth phase. The momentum Vitality Bowls has achieved since launching in 2011 ignited the brand’s growth strategy. In 2014, the concept began franchising and has since grown to more than 145 locations currently open or in development.
Continued nationwide growth remains on the horizon, and the company has identified regions such as Portland and surrounding areas as a natural next step for Vitality Bowls given its local consumer base, real estate availability, business community and demand for health and wellness resources.
“When it comes to sharing the Vitality Bowls experience with Multnomah County, the time is now,” said Tara, Co-Founder of Vitality Bowls. “We are beyond thrilled to be expanding our wellness movement in new and existing territories alongside committed entrepreneurs who share our passion for nutrition.”
The superfood café concept specializes in making delicious açaí bowls, which are a thick smoothie-like blend of the açaí berry topped with organic granola and a selection of superfood ingredients. Additional antioxidant-rich menu items include smoothies, fresh juices, soups, salads and panini. All items are made to order for each customer and are prepared in a kitchen designed to avoid cross contact of common food allergens. No ingredient fillers such as ice, frozen yogurt or artificial preservatives are used, giving the purest taste possible to each menu item.
As Vitality Bowls expands, the brand is awarding franchise opportunities to qualified individuals who share the company’s vision, who will follow the proven business model and who are driven to succeed. Tailored to owners and operators that place value in the nation’s nutritious food movement, the franchise model provides structure and scalability. Many of the current franchisees began as loyal customers who wanted to be a part of the future of food chains.
About Vitality Bowls
Roy and Tara Gilad founded Vitality Bowls in 2011 in San Ramon, California. The duo started the superfood café concept as a result of discovering their daughter’s severe food allergies and wanting to find safe, healthy food alternatives. Since franchising began in 2014, the brand has grown to more than 145 cafés open and in development.
Between 2019 and 2020, Vitality Bowls earned the “Best Franchise to Buy”—New Ethnic Eats Category Zor Award, was named in Entrepreneur’s Top Food Franchise and Top New Franchises list, Franchise Times’s Top 200+ list, Entrepreneur’s Top Growth Franchise list, Inc. 5000 Fastest Growing Private Companies, Restaurant Business’s Future 50 and Fast Casual’s Top 100 Movers and Shakers.
In 2021, Vitality Bowls ranked on Entrepreneur Magazine’s Franchise 500 List, claiming the #1 spot in the Açaí Bowl category and a #185 ranking overall.