Succeeding in today’s marketplace is way more than “if it tastes great, they will buy.” Our business is complicated!
The Basics is a live, online program ideal for those who are looking to take fantastic products to the next level. Over two days, we’ll review pricing, selling, the latest consumer research, best practices in trade promotions, and more!
Put Your Best Digital Foot Forward
Attendees of The Basics program also get a sneak peek at Specialty Food LIVE!™, SFA’s premier digital marketplace. You’ll tour the platform with SFA VP Leo Squatrito, who will share tips for successfully selling at a digital show. Specialty Food LIVE! goes live May 10-14, product-certified SFA members may participate.
* SFA members – $99 (additional discount for new SFA members – email us for details!)