Five new spices! + 10% off Spice of the Month + Wall Street Journal appearance
Hello There Friend,
How was your summer? Hope it was a good one! Lots of news to get to, so I’m going to jump right in…
We just launched five new spices. That’s something for a company with the word “reluctant” in its name.
Yes, we know we are a bit slow to add new stuff. We want each and every spice that we sell to be better, fresher, and more aromatic than what you commonly find.
We take our sweet time, vetting our spices with our award-winning restaurant chef customers. If they aren’t begging us for more, we keep looking. It can be frustrating and take awhile, but mediocre isn’t our middle name. Good thing, because our name is already too long.
We take as much time curating our spice mill collection as we do selecting our spices.
What good is having top of the line spices if you don’t have the right tools to grind, mash, and grate them to unlock those beautiful aromas? We’ve spent years curating a collection of tools that are as functional as they are good looking.
Our ground Red Paprika is our September Spice of the Month. And it’s not what you might expect.
Our Paprika comes from the colorful state of Rajasthan in India. It’s actually ground, air-dried Kashmiri chili peppers. It’s smoky, but not smoked. Not off-the charts hot, but definitely packs some heat. It’s complex and earthy. A chef fave.
Click the link below and you’ll automatically get 10% off Red Paprika during September. Or just use the promo code SPICEASNICE10 at checkout.