America’s only exclusive importer of Spanish cider premieres new Portland home at La Ruta PDX this weekend
Ciders of Spain is pleased to celebrate our recent relocation to Portland by partnering in the premiere edition of La Ruta PDX: A Gastronomic Festival, an industry and trade focused event series celebrating the culinary culture of Spain in one of the most innovative cities in the United States, Portland Oregon from the 13th to the 16th of July 2017. Our products are distributed in Oregon by Point Blank Distribution.
Ciders of Spain founder, James Asbel, is the first to admit that finding himself in the same city as America’s most innovative Spanish culinary community is pure serendipity. “When we chose Portland as our west coast headquarters in January, we did so for all of the common reasons that make Portlanders proud, without a clue about the unique position of Spanish cuisine in this city,” Asbel says. “Believe it or not, Spanish restaurants are not our go-to customers in the rest of the country. Sidra, Spanish for cider, is not associated with the cuisine of more familiar Spanish regions. We typically find more interest in our products in venues where interest in artisan cider in general is highest, and that has just not been the Spanish culinary scene in most cities. That’s changing, but Portland is way ahead of the curve.”
The oldest continuous cider making tradition in the world, dating back 2000 years by recorded history, sidra production and consumption has been confined to the unique, rainfall heavy and green northern Atlantic coast of Spain, really only emerging to international attention along with Basque cuisine in very recent years. “I would say that Basque chefs, and very recent American tourism to San Sebastian and Bilbao are responsible for the arrival of sidra to our shores, Asbel allows. “And it took the Guggenheim Museum by American architect, Frank Gehry, to put Bilbao on the map.” But 80% of sidra is made in lesser-known region of Asturias, and it is sidra that is finally putting that amazingly beautiful region on Americans’ radar. “Sidra is Asturias’ leading edge here, and we are proud to be the region’s ambassadors.”
As the only exclusive importer of Spanish cider, the Ciders of Spain portfolio offers a uniquely comprehensive collection of all Spanish cider styles, from the sour and funky traditional unfiltered Sidra Natural to champagne-like bruts, a Sancerre-like filtered cider and Spain’s only perry (all-pear cider). “I put my 40 years of experience in northern Spain into creating many points of entry for drinkers of all tastes and experience. Once we embrace the full range of traditional and contemporary styles this is by no means an esoteric cataegory, “Asbel avows. “No one ever walks away from a tasting without having discovered something they find amazing and to their own taste.”
Ciders of Spain will participate in La Ruta events from Friday, July 14 through Sunday, July 16. For those looking for an in-depth introduction to Sidra and its origins in northern Spain, Asbel will run a tasting and seminar on Friday afternoon, 1:30 pm at BAR Botellon. Ciders of Spain will also have a tasting table at the Saturday Feria & Trade Show at Plaza del Toro from noon-4 and Sunday at Tastes of Spain in Director Park from 1-4pm.
Details and tickets are found at La Ruta PDX webpage: https://www.larutapdx.com/