The Ins and Outs of Press Releases
Feel free to send press releases about anything related to the Portland Metro food and restaurant scene to email@example.com. Other items will be deleted.
Here are some hints on how to write good press releases:
- This site gets lots of traffic from search engines, so keep in mind that they are trying to figure out what your press release is about. Give me a title for your press release – not all capital letters, and not too long, or the system will truncate them – search engines only look at the first 70 characters in the title. Also, if you use the same title every month, i.e. “News from Joe’s”, your press release will place lower in search results. Don’t just say “News from Joe’s Restaurant”, try “June News from Joe’s Restaurant”, or “Joe’s Restaurant Now Offers Quick Lunch!”
- Though email addresses are automatically scrambled by my software, it is still a lousy idea to put one in a press release unless you want spam. Use a phone number instead.
- Feel free to attach a logo to go with your press release.
- All items will be published as space allows, first come, first served. I post a maximum of twelve per day; if PR is backed up, postings may be held for a few days before they are published. I don’t generally post weekends.
Things I don’t generally post:
- Sales fliers, such as wine sales that include prices, items with Amazon.com links, etc.
- Beer releases – there are just too many and they clutter up the feed. Food carts.
- Funding sites – I get lots of these. Many never come to fruition they are not worth taking space away from other services/restaurants.
- Food carts – however, check out foodcartsportland.com.
Send press releases to firstname.lastname@example.org. Submissions can be in .doc or text files, but be warned that photos in Microsoft Word documents do not copy correctly. Because PDF files lose their formatting/images/etc., when they are copied to the website, I can’t accept them. Constant Contact type forms also contain a ton of tables and whatnot that look good at large sizes, but will break on mobile devices, so they generally won’t be posted either. Whew.
I reserve the right to edit to reduce file size, change file formats, etc. You are solely responsible for the content that you mail to me, link to or otherwise make available (hereinafter, “post”) on pdxfoodpress, and you agree that we are only acting as a passive conduit for your online distribution and publication of your user content. In other words, if you send me something to post, I am going to assume that you are giving permission to post it on the site, including any images/photographs/logos. If you don’t have permission, you’ll be the one getting sued – so please keep that in mind. NEVER USE AN IMAGE IN ANY PRESS RELEASE THAT YOU DON’T OWN RIGHTS TOO – THE LAWYERS WILL FIND YOU AND THE FINES ARE HUGE.
How to get best results
(you don’t have to do this, but if you do your results will be better)
Some of you may have the ability to use formatting tags, such as <h1>,<h2> etc. The subject line in your email will automatically show as an <h1> – big bold type, so don’t worry about it. You don’t want to use <h1> again in your press release, but it is great to also add a further description with an <h2> tag in the first line of the press release, repeating the same keywords that were used in the title. For the example below, the subject line is automatically <h1>, so don’t worry about that – it’s automatic. Then the description is <h2>. The end result will look something like this:
Motivator Restaurant Now Offers Quick Lunch!
Portland’s Motivator restaurant now offers quick lunch Monday thru Friday
Body text goes here.
Following those rules will get you much better search engine traffic on any website, not just this one. If you forget, I’ll try to add them myself, but if I’m in a rush, they may get forgotten.